So this Twilight phenomenon got me to thinking…WHY? Why the obsession with vampires? What kind of movie has the ability to gross $142 million in opening weekend....by mostly teenage girls and women?? Throughout the past few weeks, I asked several girls of all ages why they like Twilight and this has helped me frame my blog. I even had the chance to catch Robert Pattinson, who plays hunky Edward Cullen in Twilight, on “Regis and Kelly.” Without having read the books or seen the movies, I’m attempting to analyze and understand this cultural phenomenon “biting” into our teenage culture. From my hairstylist to teacher friends to my progressive liberal lawyer friends, everone seems to LOVE the books and movies. I was set out to uncover the truth about vampire culture. Before I dive into analyzing Twilight, I first want to take a step back and look at Vampires in our history.
I never thought much of vampires or our interest in vampires until I started recalling their role in society. Growing up, Count Dracula helped me to count from 1 to 10.
I never was really afraid of the Dracula, but he became more my friend who helped me learn. He was just one of the Sesame Street characters, which made Vampires and Draculas kid-friendly and cute. We can’t forget eating Count Chocula cereal. Kids even wake up to eating Vampire-themed cereal.
This fun, kid-friendly dramatization of Vampires is vastly different than the scary figures vampires once were portrayed prior to the 50s and 60s. In fact, vampires aren’t scary at all. Vampires are just like you and me. They live among us and are a part of us. But....they have a secret-side and can live forever. Perhaps we are allured and drawn to the mystery and immortal persona that they exhibit.
Starting in the 1980s, Vampires were everyday humans with these extra-ordinary powers. In the famous movies the Lost Boys with Kiefer Sutherland, a group of teenage boys became the vampire gang and started to invade the teenage world.
We even see Michael J. Fox in Teen Wolf and the infamous Thriller dance where Michael Jackson morphs into a werewolf-type character. Teenagers on the screen begin to morph into other human beings and help teenagers relate to someone as they experience the awkward ‘teenager years.” Vampire Expert Joe Laycock stated, "For years, the vampire has been the symbol of the romantic outsider, the rebel.” (Waltz and Brown) Perhaps we can see this play out in the hit movie “Interview with the Vampire” based on Ann Rice’s book. I remember in high school when Brad Pitt was the heartthrob, this movie was immensely popular. With Tom Cruise and Brad Pitt playing sexy and good-looking vampires, girls and women fell in love with blood-sucking vampires. Even today, the “Vampire Diaries” is a new hit TV show for the teenage crowd that makes all girls experience a relationship with the forbidden “other.” Teenage vampires seem to be the perfect character for young people to identify with. Sociologist Karen Sternheimer commented, “Vampires look like us, but they’re different, and those are experiences a lot of young people can relate to.” (Truitt) As teenagers grow and develop, some experience a hard time “fitting in” and sometimes have deep secrets. To be able to relate to a vampire trying to fit into society seems to resonate with the akward, self-doubting youth.
With the TV show “Buffy the Vampire,” we see the hip vampire-slaying character who epitomizes “girl-power” and makes all girls believe they can defeat evil. The show takes her from high school through college and draws out her love-romance with vampire Angel. I never was a Buffy fan, but she represents a strong role-model for young girls that feminists have praised. Accord
ing to Sarah Seltzer in “Love Bites: What Sexy Vampires Tell Us About Our Culture," “She’s the embodiment of the third wave feminist ideal. Her very human struggles to 'do it all' ride the world of demons, take care of her friends and family, and maybe meet a nice soulful vampire, interrogated the limitations of the 'girl power' mantra and gave the world truly multi-dimensional hero.” Buffy carries the attitude that girls can do it all and have it all. She’s smart, attractive, and has hidden special powers that speak to women who strive to show men up. If I could, I would totally be Buffy for a day.....I could defeat evil while looking good and still win over the heart of my vampire love.However, what's with Twilight? On my quest to analyze Twilight, I asked several of my friends for their reactions. Here are a few of my favorite:
“Every girl/woman can relate to the character Bella. She is this girl-next-door, average- looking, typical girl who is paid attention to and swarmed by a charming, good-looking guy….who happens to be a vampire.”
“I love that the movie shows you can be in a relationship without the sex.”
“Sigh. Bella…the innocent girl who is swept-off her feet.”
“Robert Pattinson is too good-looking not to watch!”
“The books are AMAZING! I read it in 2 days.”
During the teenage years, girls feel different and awkward. Most experience a love or crush that they never think they can have. Bella, the main character in Twilight, helps girls experience love and a relationship with the attractive, good-looking, rebel boy Edward. Twilight brings to life a fascination with forbidden love. All young teenage girls want the cute boy in class to notice her....Doesn't every girl recall the time in middle school where they hoped the class heartthrob would notice her new pencil pouch?!? As they mature, girls still desire to be noticed, and in a way, relive that experience through Bella. In the movie, Edward even watches her sleep at night. Jennifer Stevens Aubrey of the University of Missouri states that "Teens perceive Edward as an ideal romantic mate, despite being a vampire and rather controlling and what someone said is the likeliest candidate for a restraining order. He’s so into her.” (Puente) However, feminists warn that Bella's character goes against all ideals they’ve been fighting for. Bella’s character is a girl who needs to be ‘rescued’ by the vampire and according to feminists, erases the idea that girls don’t need men/boys to feel powerful or safe. Leonard Sax in the Washington Post notes that Twilight reinforces the traditional gender roles, which girls are flocking towards. In his research he found that “They are hungry for books that reflect that sensibility. Three decades of adults pretending that gender doesn’t matter haven’t created a generation of feminists who don’t need men.” Perhaps Twilight takes girls and older women back to the idea that they can fall in love and be swept off their feet by men. O
lder women and moms can identify with the romantic relationship because they are perhaps missing the romance in their own marriages. Or maybe it serves as an escape from reality and the day-to-day difficulties of marriage. Although the books supposedly assume that sex happens (without giving details), it provides young girls a safe avenue to explore love and relationships. Teenagers and 'tweens' have the opportunity to read glimpse of adult behavior in a modest form. It stays away from the sex and "Rated R" stuff.So what is behind the popularity of Twilight? While our society is fighting for girls to stand up to boys and show they can do anything a boy can do, Twilight speaks to our curiosity about love and relationships that young girls dream of.....perhaps there's a small part of Bella in every girl.
Sources:
Puente, Maria. “Women also mooning over the teen-vampire romance “Twilight.” USA Today. Nov. 23, 2009. http://www.usatoday.com/life/movies/news/2009-11-23-twilightmoms23_ST_N.htm.
Sax, Leonard. “Twilight Sinks It’s Teeth Into Feminism.” The Washington Post. Aug. 17, 2009. http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081503099.html.
Seltzer, Sarah. “Love Bites: What Sexy Vampires Tell Us About Our Culture.” RH Reality Check. http://www.alternet.org/movies/109067/love_bites:_what_sexy_vampires_tell_us_about_our_culture/ .
Truitt, Brian. “Our Deep, Dark Obsession With Vampires.” USA Today. Oct. 25, 2009. http://www.usaweekend.com/09_issues/091025/091025cover-vampires.html.
Waltz, Vicky and Edward Brown. “At Twilight, Interview with a Vampire…Expert.” BU Today. http://www.bu.edu/today/2009/11/18/twilight-interview-with-vampire-expert.






















